Privacy policy

Privacy Policy

Last updated: 2026-05-14

This Privacy Policy describes how AvenLife ("we", "us", or "our") collects, uses, and discloses your personal information when you visit, use our services, or make a purchase from avenlife.com (the "Site") or otherwise communicate with us (collectively, the "Services"). For purposes of this Privacy Policy, "you" and "your" means you as the user of the Services.

Please read this Privacy Policy carefully.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on the Site, update the "Last updated" date and take any other steps required by applicable law.

How We Collect and Use Your Personal Information

To provide the Services, we collect personal information about you from a variety of sources. The information we collect and use varies depending on how you interact with us.

What Personal Information We Collect

  • Contact details including name, address, billing address, shipping address, phone number, and email address.
  • Order information including the products you purchase, your payment information, transaction history, and similar details.
  • Account information including your username, password, and purchase history.
  • Customer support information including the information you include in communications with us.
  • Usage data including how you access and use our Site, your interactions, device data such as IP address, browser type, and operating system.

Information We Obtain from Third Parties

  • Vendors and service providers who help us operate our Site, process payments, fulfill orders, and provide customer support.
  • Advertising and analytics partners who help us measure advertising effectiveness and understand customer behavior.
  • Shopify (our e-commerce platform), which may share information across merchants under its Shop App and Shop Pay features.

How We Use Your Personal Information

  • Provide products and services — fulfill orders, process payments, arrange shipping, manage your account.
  • Marketing and advertising — send promotional communications, show relevant ads, measure their effectiveness (with your consent where required).
  • Security and fraud prevention — detect, investigate, and prevent fraudulent transactions or unauthorized access.
  • Communicating with you — respond to your inquiries, send transactional emails, provide customer support.
  • Comply with legal obligations.

Cookies

We use cookies and similar technologies to power and improve our Site, remember your preferences, run analytics, and deliver personalized advertising. You can control cookies through your browser settings or our cookie consent banner.

How We Disclose Personal Information

  • Service providers — vendors who process payments, fulfill orders, host our Site, and provide analytics.
  • Business partners — advertising and marketing partners with appropriate safeguards.
  • Legal authorities — when required by law or to protect rights.
  • Business transfers — in connection with mergers, acquisitions, or asset sales.

Children's Data

The Services are not intended for use by children, and we do not knowingly collect personal information from children under 13.

International Data Transfers

Personal information may be transferred outside your country of residence. Where required, we use appropriate safeguards in accordance with applicable law.

Your Rights and Choices

  • Right to access — request a copy of the personal information we hold about you.
  • Right to delete — request deletion of your personal info.
  • Right to correct — request correction of inaccurate info.
  • Right to opt-out — opt out of marketing communications or sale of personal info as applicable.

To exercise any of these rights, email contact@avenlife.com.

EU/UK Residents

Under GDPR / UK GDPR, our legal bases for processing personal information include performance of contract, legitimate interests, compliance with legal obligations, and your consent (where applicable). You have the right to lodge a complaint with your local data protection authority.

Retention

We retain personal information for as long as necessary to provide the Services, comply with our legal obligations, resolve disputes, and enforce our agreements.

Contact

Questions about this Privacy Policy? Email contact@avenlife.com.

AvenLife
20 Wenlock Road, London N1 7GU, United Kingdom